Newcastle Chrysler Dodge Jeep hosted a benefit for the American Cancer Society on Wednesday, Oct. 12 estimated to have raised more than $10,000 through donations and a silent auction, according to Randy Miller, dealership president.
“It was phenomenal,” said Miller, noting that more than 200 people attended the event, which is part of the Real Men Wear Pink fundraising effort that is “raising awareness and funds for this year’s Making Strides Against Breast Cancer event,” according to the Real Men Wear Pink website.
With some donations still coming in, and some of proceeds still being processed, Miller said he hopes to end the effort with a total near $12,000.
Dave and Chris Gagne provided the music, Stone Cove Catering provided pink refreshments, and pink wine was provided by Weatherbird.
According to Miller, the event was much more than a fundraiser — it was a deeply moving personal experience for him. “Some of the most unbelievable moments of my adult life came when I listened to people sharing their stories about their experiences with cancer; it was just uplifting. I teared up five or six times,” Miller said. “It was just uplifting for people to share those stories, and it gave me a reason to work even harder.”
A pink bunny where additional donations can be deposited will be on display in the showroom at Newcastle Chrysler Dodge Jeep, located on Route 1 in Newcastle, until the end of October.