April Morrison, born in Bar Harbor to a Down East island family, grew up learning the value of independence and dedication to craft. At age 7, her family relocated to New Harbor, and she has found the Pemaquid region to be her home ever since. Though many acquaintances came and went, leaving Maine to pursue different ventures, Morrison wished to stay in the community. Last year, she took a leap of faith to achieve her own vision, her own bakery business with a touch of whimsy. Thus, SugarSpell was born.
SugarSpell is the melding of two great passions: creating delicious baked goods from scratch, and Victorian-inspired clothing and decor. Think Julia Child meets Mary Poppins! The experience begins when one catches a glimpse of the handcrafted pushcart, designed and built by Morrison and her brother, Michael Morrison. Driving the cart is the owner herself, in full costume that varies day by day. The tasty treats available will change week to week, so there is always something new to discover. Sublime flavors are delivered in petite portions, great for anyone on the go, or needing a last-minute dessert for a picnic or party. If in need of a large quantity of sweet indulgences, or customized delicacies (for afternoon tea, corporate events, weddings, or anything in between), be assured that special orders for any occasion are celebrated. April Morrison looks forward to collaborating with customers and creating their own perfect sugar spell.
Typically, Morrison and her cart will be on the lawn at 202 Main St. in Damariscotta from 10 a.m. to 3 p.m., Tuesday, Friday, and Saturday, from May through October. Events, weather, and other factors may affect the schedule so be sure to check Facebook, facebook.com/sugarspellsweets, for up-to-date information. Opening day is planned for Tuesday, May 16. For those who can’t wait to sample a blissful bite, Morrison will be at Sweetgrass Winery, located at 347 Carroll Road in Union, on Mother’s Day, Sunday, May 14, with an array of chocolate morsels available for one’s enjoyment.