For the first time in 43 years, YMCA of the USA has unveiled a new brand strategy to increase understanding of the impact that YMCAs make in communities across the country. Through its new brand strategy and framework, the nonprofit hopes to extend its reach into surrounding communities to nurture the potential of youth and teens, improve community health and well-being and provide opportunities to support neighbors.
The new brand strategy unveiled a new, more forward-looking logo that reflects the vibrancy and diversity of the organization, and a framework that focuses resources on three core areas: youth development, healthy living and social responsibility. In another major change, the nonprofit will be called “the Y” to align with how people most commonly refer to the organization.
“The CLC YMCA is truly excited about the new brand strategy and the opportunity to engage more people in the areas of healthy living, social responsibility and youth development,” said Craig Wilson, Executive Director. “There are many exciting changes taking place at the CLC YMCA – we are building momentum, and this strategy is getting everyone from our volunteers to our members and donors very excited.”
The CLC YMCA will include the new logo and brand colors in the local Y’s next brochure and all future materials. YMCAs across the country will fully transition to the new brand within five years.
The Y’s former logo had been in place since 1967 and was the organization’s sixth since its inception. The refreshed logo, with its multiple color options and new, contemporary look, better reflects the vibrancy of the Y and the diversity of the communities it serves. The new logo’s bold, active and welcoming shape symbolizes the Y’s commitment to personal and social progress.
For more information regarding this change log on to www.ymca.net.
